smartwater is the official beverage partner for 44th Chess Olympiad 2022.Business Wire India
Karthik Subramanian, Director, Marketing, Hydration Coffee and Tea Category, Coca-Cola India and Southwest Asia said, “Made through vapour distillation, water is evaporated to remove impurities, condensed and then re-mineralized with electrolytes for a crisp, pure taste, making smartwater® a premium hydrating beverage. We are proud to partner with the first-ever Chess Olympiad taking place in India, as rehydration will be an important need for the participants, especially taking into account the high temperatures in Chennai at the time.”
The brand is also available in other countries, including the United Kingdom, France, Australia, Argentina, Brazil, Chile, The United Arab Emirates, Croatia, Singapore, Serbia, Romania, Malaysia, and Canada. Renowned global celebrities such as Jennifer Aniston, Gal Gadot, and Zendaya, have endorsed smartwater®. In India as well, the brand has leveraged local celebrity brand ambassadors Rana Daggubati and Radhika Apte to drive brand edge, all the while experimenting with digital marketing strategies and expanding distribution in select channels to retain its position as a premium offering.
In 2019, Smartwater alkaline and Smartwater antioxidant were introduced globally to meet the growing desire for hydration options throughout the day. These global innovations have continued with the launch of Smartwater flavors—inspired by the lightly infused waters found at spas— Smartwater sparkling, and Smartwater+, infused with a range of fruit essences and rejuvenating extracts.
Coca-Cola India will supply 70,000 bottles of smartwater®, to ensure that the participants in the Olympiad will stay hydrated, which is important for them to perform at their highest level.
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